Elizabeth Arden Eight Hour Mist | AOK Creative

BRIEF: Elizabeth Arden approached us looking for a venue and full event management for a press dinner to launch their brand new Eight Hour Mist product.

VENUE: The venue brief was ‘luxury’ with space for 55 banqueting on one table. wefindvenues secured the 5 star Langham, London which has enchanted royalty, dignitaries, celebrities, and discerning guests for over 150 years.

- AOK Creative took inspiration for the design of the event deĢcor from the natural ingredients used in the Eight Hour Mist, creating individual terrariums as place settings. We worked with top florists to create the stunning centrepieces and even took a private workshop to learn how to make the terrariums ourselves - helping our client stay within budget.

- We created an innovative Projection Mist Curtain, allowing guests to walk straight through the Elizabeth Arden branding and into their event. This provided an unusual brand & product touch-point that guests loved

- We worked closely the chef at The Langham to design a bespoke menu reflecting the brand, including a branded desert and dry ice touches to emulate the mist in the Eight Hour Mist.

- We designed and created a bespoke branded ice bar serving juice shots of all the natural elements which were accents in the Eight Hour Mist for guests to enjoy on arrival.

RESULTS: The event was a fabulous success with great social presence over Twitter & Instagram #eighthourmist