Michelin Guide GB & Ireland Launch 2018 | AOK Creative

BRIEF: Michelin wanted to release its 2018 Guide for UK and Ireland at a live ceremony in London, to further solidify the connection between Michelin tyres and the prestigious Michelin star awards.

VENUE: AOK Venues looked into over 70 venues for the perfect space for Michelin event, finally putting forward The Brewery, London. Michelin required a stream lined, high-end event, which merged an awards ceremony, press opportunity, networking and sponsorship, whilst bringing two areas of their business together.

WHAT WE DID: AOK Creative managed the whole event from concept to the live date, pre-event management, creative concepts, branding, set design, sponsor liaison and on-site event management. Michelin Tyre’s top clients we also treated to a meal at Michel Roux Jr.’s Michelin starred Le Gavroche, with a four-course menu featuring Le Gavroche’s signature dish.

RESULTS: The event was a fantastic success, guests from the food and drinks industry from all over the UK and Ireland were invited and attendance was high, ringing in at 550 attendees.