BRIEF: After a fantastic Sweaty Betty Live in 2017, AOK Creative were tasked with making 2018 even bigger and better. To keep up with increasing popularity, Sweaty Betty required a larger venue for more workout spaces whilst maintaining a cool contemporary feel throughout.
VENUE: wefindvenues sourced the Old Truman Brewery in Shoreditch on behalf of Sweaty Betty. The historic London venue has a large open plan across three floors, perfect for creating workout rooms for Sweaty Betty Live guests! The Old Truman Brewery is completely dry hire, which gave us the flexibility to bring in catering and branding.
WHAT WE DID: AOK Creative worked with Sweaty Betty and all 33 event partners to build and create Sweaty Betty Live from start to finish.
- Production included building a cycle studio with 60 spin bikes, fitting sound, lighting and power to all food and beauty partners.
- Risk assessments and health and safety documents
- Pre-event load in, registration and loadout
- Additional onsite support across all areas of the even
- Venue find
A massive thank you to our preferred AV supplier for the past 18 years, Broadsword for their help.
RESULTS: The event received fantastic feedback: “Everyone was absolutely delighted with the event, thanks so much for your help with everything”. Based over three sessions, 4,000 people passed through the door, selling out the VIP area and creating a huge impact on social media with #SweatyBettyLive.
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