Laing O'Rourke - Kids Club
AOK Events created a two-week programme of virtual events that employees could use to help entertain their children during half-term.
We pitched our Kids Club concept to Laing O’Rourke after hearing that a number of employees were struggling with their work/life balance. We were tasked with coming up with a programme that allowed children from the age of 4-12 to take part in 5 x 1-hour slots during the day.
WHAT WE DID:
We built a branded registration website where parents could sign up their children for as many events as they wanted to take part in. Over the 10 day “run”, we arranged 50 events in total, made up of 17 different types of event, from storytelling to Escape Rooms, from Hip Hop dance classes to musical bingo. Each event was event managed by one of our event managers.
Huge take up by Laing O’Rourke staff with many sessions “sold out”. The kids loved the activities and the feedback that we got was out of this world.
The number of kids that took part in the Kids Club far exceeded Laing O’Rourke’s expectations and every day, their HR Dept. was inundated with e-mails from their staff saying how great the programme was.
One e-mail from a parent sums up the success of this programme: “Just wanted to say a huge thank you so far for the sessions laid on. My 2 have loved them, especially the Escape Rooms! They’re in Graffiti Art at the moment and it sounds like they are really enjoying themselves. I can finally get some work done!”