How do we move Earth Overshoot Day?

2 August 2023


Today the world reached its Earth Overshoot Day where humanity’s demand for ecological resources exceeds what the earth can regenerate in the same year. Reaching this point on the 2nd August means that we currently consume 1.75 times of what the Earth is able to provide in a year for long-term sustainability. 

Unfortunately, the events industry plays a part in the excess of human consumption. This is why we are committed to reducing the impact we have as event agents. If the whole world lived like we do in the UK, Earth Overshoot Day would have already been reached on 19th May. So how do we move Earth Overshoot Day for the future?

Since becoming members of Isla we have looked at our operations and role as an agency. We connect clients and suppliers and can shape the impact of our events from start to finish. Here are some of the ways we are implementing better practices in our events to make them more sustainable:

CIRCULAR CONSUMPTION

Firstly, we make sure to hire, recycle and donate event assets such as furniture and plants. Assets that are bought new need to have a post-event purpose. Take a look at our work on the LinkedIn Future of Growth Summit where everything was hired.

CONSIDERATE PRODUCTION

Next, we keep branded items to a minimum and think about how we might increase longevity. Adding dates or branding that will expire shortly after the event leads to unnecessary waste.

LOW CARBON MENUS

We also make sure to offer more plant-based dishes on event menus and limit food waste as much as possible. We work closely with caterers on our client’s requirements to ensure this.

COLLABORATION

In the events industry we are all on the same journey toward a sustainable future. It is important to align our values with the suppliers we work with. Their insight on how things can be done in better ways contribute to future solutions.

TRANSPORT

Events are a great vehicle to bring people together and it is important to consider the mode of transport for guests. Which is why we help our clients choose locations that offer public transport and rail travel. Where they are necessary, we make sure flight emissions are offset.

Read our full environmental sustainability policy here.