Industry Insight: Delivering Excellent Corporate Hospitality
23 October 2023
RUNNING EXCELLENT AND VARIED CORPORATE HOSPITALITY EVENTS ALL YEAR ROUND
IMG intuitively connects brands with the company’s events, sports and talent across North America, Europe, APAC and MENA. For example, last year saw the team create innovative partnerships between Jo Malone and GLIDE Ice Rink at Battersea Power Station, M&S and the Big Feastival, and Giorgio Armani with the Tennis Classic at Hurlingham.
Mollie helps to curate high-end hospitality offerings for IMG’s clients, who range from corporate businesses to private high-net-worth individuals. The hospitality offerings in IMG’s events portfolio vary from private tennis clinics with ATP tennis legends at the Giorgio Armani Tennis Classic to culinary masterclasses with celebrity chefs at Taste of London.
WHAT IS YOUR FAVOURITE PART OF THE JOB?
“My favourite part of the job is how every day is different. I am lucky enough to work across seven different IMG events throughout the year spanning music, culinary, festive, cultural and sports. One day I could be standing on a tennis court with Emma Raducanu in the Royal Albert Hall, and another day I’m singing “All Night Long” at the front row of Lionel Richie at Hampton Court Palace.“
WHY ARE HISTORIC VENUES LIKE HAMPTON COURT PALACE AND THE OLD ROYAL NAVAL COLLEGE IN GREENWICH GREAT LOCATIONS FOR MUSIC EVENTS?
“Live music experiences at arenas and festivals often offer a similar backdrop. However, the music events organised by IMG offer something truly unique – the opportunity to enjoy your favourite artists with the backdrop of historic landmarks. This creates an ‘audience with’ atmosphere.”
Hampton Court Palace Festival – June 2024
- Reserved platinum concert seats
- Welcome drink in the East Front gardens
- Exclusive VIP access passes to the palace’s state apartments
- Exquisite 3-course meal with complimentary drinks
- Live harp accompanist
- Dedicated event management and hosts in attendance
Greenwich Summer Sounds – July 2024
WHAT IS THE STORY BEHIND THE HURLINGHAM CLASSIC?
“The Giorgio Armani Tennis Classic has a rich 29-year history, and it has evolved significantly over the years. It takes place at the exclusive Hurlingham Club, offering one of the most breath-taking settings for a tennis event in the UK. In its current exhibition format, GATC provides current players with practice matches before Wimbledon on some of the country’s finest grass courts. This is coupled with top-class hospitality and unique experiences to give the event an intimate and aspirational feel.”
Giorgio Armani Tennis Classic – June 2024
WHAT MAKES WINTER WONDERLAND A GREAT OPTION FOR CORPORATE BOOKINGS?
“Hyde Park Winter Wonderland is the ideal spot to host your festive celebrations, whether you’re looking
for a team Christmas party, a gathering with valued clients or any other fun-filled occasion. We understand the challenges of organising large groups, so we’ve curated two packages that encompass all the best features of Winter Wonderland to suit every preference. Our packages combine rides, activities, and live entertainment with festive food and drink, making them a readymade easy fun solution for a Christmas party.”
Winter Wonderland – 17th November 2023 – 1st January 2024
- VIP queue jump
- Private tables or exclusive private area
- Food & drink tokens
- Ice skating & ride tokens
- Hosted table service
- Live entertainment
- Party location options include: Bavarian Hall, The Fire Pit, Explorer’s Rest, Arctic Lodge
WHICH TYPE OF CORPORATE GROUP IS TASTE OF LONDON PERFECT FOR?
“Taste of London is one of my favourite events in our portfolio, known for its vibrant atmosphere and the chance to try delicious dishes from London’s top restaurants – there really is no event like it. Most companies reward their clients and staff with a Christmas party but also a summer celebration. While individual preferences can vary widely, a food-themed hospitality event like Taste of London tends to be a crowd-pleaser when catering to diverse corporate groups. Our Summer Garden Party Package also includes an unlimited bar and pre-purchased on-site restaurant vouchers, allowing hosts to relax and enjoy the event without worrying about individual expenses on the day.”
Taste of London – 12th – 16th June 2024
WHAT WAS YOUR FAVOURITE DISH AT TASTE OF LONDON THIS YEAR?
“One of my standout dishes from Taste of London this year has to be Big Mamma Group’s Spaghetti al Tartufo. Additionally, I had the pleasure of trying Angelina’s Courgette Flower & Caviar dish, which was not only delicious but also received the honour of being named the best dish at Taste of London 2023!”
WHAT WAS ONE OF YOUR FAVOURITE PROJECTS RECENTLY?
“My favourite recent project has to be the launch of Lift 109, an immersive lift experience at Battersea Power Station. Guests travel 109m up to the top of the NW chimney and enjoy 360-degree views of London’s skyline. I’ve loved working within the hospitality team, building relationships with local restaurants and stakeholders to create partnerships that not only offer new and exciting opportunities for corporate private hires but also help showcase the historical legacy of the power station.“