When LinkedIn approached AOK Events for ideas for their forthcoming Monster Ball, it's safe to say we were pretty giddy with excitement. Halloween party planning is our idea of a really good time!
We had a great brief from the team at LinkedIn, who knew they wanted a monster themed event with plenty of fun and imagination. Key items included: a fully dressed venue, walkabout entertainment, a fancy dress competition, spooky food, pre-event teaser gifts for top agencies, and a social media element to the evening.
AOK Venues jumped on this element of the event straight away, sourcing a dark and cavernous club space with lots of ghoulish potential. The venue gave us two separate spaces to work with allowing the event to start in room one and proceed into room two for dancing and prize giving.
The Monster Masher
We knew we wanted every guest to turn up as a monster and loved the idea of having a few gangs of similar monsters to create a bit of competition. So we came up with The Monster Masher! Guests were sent a link to the Monster Masher and asked to enter their email, taking them to a fruit (or spook) machine.
All they needed to do was pull the lever and they'd find out what monster they need to dress as!
LinkedIn had some top agencies they wanted to treat to an extra special (s)care package prior to the event. We packed boxes with Crystal Head vodka, a real edible tarantula, a mini pumpkin, candy corn, test tubes filled with blood (red vodka) and an Evil Laugh button. Everything your budding monster needs to prepare for the party of the year! We also included some collateral with the party's hashtag to encourage social sharing.
The feedback was brilliant, with some recipients who'd had prior engagements on the night of the event re-arranging so they could come to LinkedIn's event off the back of receiving their Scare Package!
Spooking Things Up
The venue we were working with was huge, but AOK Creative had a blast dressing the space. We built a bespoke tunnel of cobwebs to deliver guests to the party from the venue's entrance, used up the nation's supply of fake cobwebs around the entire venue, and rigged up giant spiders and human skeletons everywhere we could!
We also moved in a confessional box (for those late night divulgence) and hung branded monsters in line with those on the Monster Masher, in an epic monster gallery.
The stage area and DJ booth were both draped in bespoke branded vinyls bringing the whole event together with all the brand touch-points from the invite process. We also brought in a photobooth to make some hardcopy memories - all with bespoke LinkedIn Monster Ball backgrounds and topped things off with an array of disgustingly delicious food.
We booked some terrifyingly good acts to roam the party, including our Gate Keeper (if you could get past him then you really did deserve a drink!), stilt walkers and MC Dusty Limits who kept the crowds entertained throughout the evening.
Social Media Element
With LinkedIn being a top tech company made up of young, savvy Millennials - we knew social media was key. We wanted to keep things simple, as this was a party after all, so we put forward the idea of a bespoke Snapchat filter. This got the brand and party out there whilst the event was happening in real time.
The feedback we've had from LinkedIn after the event has made us feel pretty proud. We absolutely loved creating this menacing Monster Ball for such an awesome client - we're already planning next year! Mwahahahahaaa.
Planning your next event? Why not get in touch and see how we can help?