Europe’s highest viewing gallery is opening itself up to a greater variety of events in a new partnership with The AOK Events Group.
Having previously only been available for exclusive hires, The View from The Shard will now offer planners the opportunity to host smaller events, including breakfast meetings, tasting experiences and semi-private drinks receptions, as well as private events. The venue has revised its pricing structure to give a more cost-effective solution to a wider variety of events. As part of a relaunch, The View from The Shard will undergo a soft refurb, with new furniture and bars installed on level 69 of the landmark.
As The View from The Shard’s exclusive commercial partner, wefindvenues who are part of The AOK Events Group, will manage the sales and marketing process for all corporate events at the venue. The agreement will see two new sales roles created and all events logistics overseen by AOK Creative, The AOK Events Group’s live events agency.
Paul Moynihan, MD of wefindvenues commented; “We are delighted to have been appointed as commercial partners at this fantastic venue. There’s so much potential for hosting memorable events that has never been fully explored, and we look forward to re-engaging agencies and businesses to help them create these experiences.”
Piers Masarati Sales Director at The View from The Shard added; “We have experienced a rise in the number of enquiries received regarding exclusive and semi exclusive hire of our venue due to its superb location and the fact it offers the greatest view of London by day and night. With The AOK Events Group on board, the team at The View from The Shard are looking forward to growing this area of our business and to welcoming new customers to our unique space.”
Looking for the perfect space for your next event? Get in touch to speak to us about The View from The Shard