CEO The AOK Events Group
Alex is the founder of The AOK Events Group with over 25 years’ experience in hospitality & events. Alex is passionate about every event we produce being as close to perfect as possible, as well as striving to give our growing workforce a happy, challenging career that they can be proud of. He is responsible for continuing our sustained growth and turning The AOK Events Group into the best event management company in the UK. Outside of work, Alex is an avid cricketer, taxi driver to three sports-mad boys and lover of fine wine, good food and the time honoured art of splitting wood.
Jo has been in the events industry for over 20 years and co-founded The AOK Events Group. Jo's true passion, however, lies with venues and in 2011 she started the Venue Finding department, which has grown into a vital part of the business. Jo’s role now encompasses all areas of the business, spending time with key clients and planning their event programmes. Outside of work, Jo is a busy mother of two with a love of travelling. Having been brought up in the Bahamas, Jo is permanently cold and given any excuse, she jets off to far corners of the globe following the sun!
Non Executive Chairman
Appointed as Non Executive Chairman of The AOK Events Group in 2015, Mike Kershaw comes with some of the UK’s most impressive and influential events expertise, having spent the last 26 years helping build Concerto Group into a £40m a year business. Mike has been tasked with helping The AOK Events Group drive growth through strategic acquisitions and product development, and he is relishing the opportunity to work with, what he sees as, one of the rising stars of the events industry.
Non Executive Director
Justin is a freelance accountant who brings a wealth of experience to the AOK Events finance team. Justin has worked for a number of accountancy firms including top six practice BDO Stoy Hayward LLP, before stepping into industry and now works as an independent advisor. Away from numbers, Justin enjoys holidaying with his family, watching lower league football at Portsmouth, following the England cricket team and paddleboarding when the sun is shining.
Hailing from Seville, Cristina had worked in a variety of different industries as an accountant before leaving the fantastic Spanish weather behind 3 years ago, for the UK. Before joining AOK Events as Accounts Assitant, Cristina worked in a specialist accountancy firm working with the music industry where she gained huge amounts of experience. When she's not working hard, Cristina loves running and would like to run a half marathon. Also, as the only fluent Spanish speaker at AOK Events, she has big plans to turn some of her workmates into native speakers! Olé!
After graduating from Bournemouth University, Tom set sail for London and joined AOK Events in 2017. His passion for marketing and events began when taking a year out from his studies, where he had the opportunity to work with clients such as Volvo, J.P. Morgan and Land Rover BAR. Outside of the office, he enjoys rearranging furniture, going to live events and popping home to the Isle of Wight (no passport required) for a surf.
Hollie joined AOK Events in June 2016 after finishing her degree in International Hospitality Management at Bournemouth University. Previous to this she completed a year placement at an events agency Lime Blue Solutions which is where she found her love for venue finding. Hollie has also been lucky enough to be involved in the event management side of large conferences/events which she thoroughly enjoyed. Hollie loves going out and seeing exciting new venues and working closely with clients to find the perfect space for their event. She was also lucky enough to live in Dubai when she was younger and loves to visit as much as she can. Outside of work Hollie can be found in a bar with a cocktail in her hand!
Dan is an experienced consultant, starting his career in corporate hospitality in 2007. With previous roles including selling Club Wembley seats for IMG at Wembley Stadium, Prestige Ticketing for the Olympics in London 2012 and most recently Head of Sales for Ryder Cup 2014. Dan joined AOK Events to head up the Rugby World Cup sales team, and now manages AOK Events hospitality arm, AOK Cavendish as well as his position as Group Commercial Director. Outside of AOK Events, Dan is a passionate Arsenal supporter as well as a cricket, tennis and all round sports fanatic.
Senior Business Development Executive
Matt joined The AOK Events Group in 2015 after studying Marketing at the University of the West of England. Hailing from a sporting background, Matt worked for the likes of Hampshire Cricket and Bristol City Football Club before joining the AOK Cavendish team. Matt’s role is to generate new business as well as develop existing relationships with our ever-growing client base. Matt heads up music hospitality, as well as ensuring our clients get the best hospitality offerings for Wimbledon. In his free time, Matt is a huge football and music fan – with Glastonbury Music Festival and Southampton Football Club being his true loves.
Similar to Tim and Dan, Ross started his career in events with IMG at Wembley Stadium, selling corporate hospitality, memberships, and private boxes. Ross’s role is to generate new business as well as develop existing relationships with our ever-growing client base. Outside of AOK Events, Ross is a huge all-around sports fan, keen traveler (pre covid), and values spending time with friends and family.
Head of Sales - Polo
Tim started his career at Wembley Stadium (before it opened) looking after the Bobby Moore Club hospitality and seeing it through its first few years of major events. From there he worked on 2009 British & Irish Lions Tour & 2010 Fifa World Cup, both in South Africa. A 3 year stint in FMCG at Premier Foods followed working with Tesco & Co-op on Mr. Kipling cakes and Hovis bread, before returning to sports via the Ryder Cup 2014. Tim now heads up the hospitality sales for London’s up and coming polo event, Chestertons Polo in the Park. Outside of work, Tim has been playing rugby for the same club for 14 years (against his better judgement) and also spent 18 months as a stay at home dad pretending he was in charge!
Senior Client Services Executive
This is Elle’s first job in the events industry after completing her Level 3 Legal Secretary course at Epping Forest College. Elle supports the AOK Cavendish team as Senior Client Services Executive and is an invaluable member of the team. She enjoys working in the fast-paced world of live events and is looking forward to developing her skills further within the company. Outside of AOK Events Elle love sports, especially football and swimming, as well as getting out to watch live music as often as she can.
Head of AOK Creative
Joining as a graduate in 2012, Dan has since established himself into an integral member of the AOK Creative team. During his time with us he has built and developed his skillset to gain relationships with a variety of key suppliers and brands including; Linkedin, Santander and EDF. Dan’s highlights at The AOK Events Group include being named as part of the C&IT A-List, which celebrates the top agency players under 35, as well as officially making the best cup of tea in the office. In his free time, Dan is player manager of the mighty Weirside Rangers FC and is slowly trying to sample every pub and restaurant in the Capital.
Senior Event Manager
Jessica supports the AOK Creative team with events across a wide range of sectors. She loves being creative and producing bespoke events that go above and beyond the client’s expectations. Jessica has a wealth of experience in producing everything from huge exhibitions to small intimate dinners and international incentives. Jessica has worked with a wide variety of different sectors from banking to tech and brands including AXA, Urbanest, Wasabi, AEGIS, and Chanel. Outside of work Jessica loves cooking for friends, is always on the lookout for new bar and restaurant openings, and really enjoys exploring new cities.
Head of Event Management
Charlie is an organised, creative thinker – so naturally a great fit for events management! Her background is in catering and venues, and she brings with her a wealth of knowledge of the industry. Charlie’s experience ranges from state banquets to large tech conferences all the way down to intimate high-end dinners. She is a big foodie and loves incorporating all aspects of an event into a theme. Amongst her corporate profile she has worked with a variety of sectors including clients from fashion, banking, insurance, publishing and retail. Outside of work Charlie is a huge Harry Potter fan (and proud!) and can often be found singing karaoke with a glass of wine in her hand.
Amanda is Account Director at MELON. With a black belt in parties - summer, Christmas, anniversary (or just because), she knows what makes the perfect event. A creative, who loves the sublime and ridiculous, she’s a demon at dressing and has the vision and practical experience to enhance or transform any space. When she’s not creating parties, Amanda is trying to better her roller skating proficiency.
Senior Account Manager
Louise’s detailed eye and meticulous planning is a winning combo for any event large or small. You will feel at complete ease with her by your side. Louise’s knowledge of London venues and suppliers is second to none, she is always keen to maintain the strong relationships we have. She loves nothing more than making her clients happy, she never disappoints!
Hali is Account Manager at MELON and specialises in Christmas parties. Her London venue knowledge is really impressive and fills our clients with confidence. With a degree in International Event Management and years of experience, Hali has always had an interest in the industry and this shines through her work.
Emma joined AOK Events in March 2021 after graduating from Bournemouth University with a degree in Events Management. She first recognised her love for events during her year in industry at an events agency where she seized the opportunity to work overseas managing corporate meetings and conferences for 300+ delegates. Emma enjoys the challenging, dynamic and fast-pace of the industry where no two days are the same. Having also studied photography and design she is always ready to bring her creative flair to the team. Outside of work Emma is always on the go, she loves to travel and explore new places and enjoys playing sport.