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Global Sales Incentive Trip to Dublin

AOK Events > Global Sales Incentive Trip to Dublin

The Brief

Our client was looking to organise a global sales incentive trip to Dublin for their EMEA, LATAM and APAC teams. We needed to come up with an itinerary for 60 people for a 4.5 day trip covering everything from hotel, dinners, activities and transfers.

A bespoke registration website was created to manage the many activities that the group could choose to do.

The Hotel

The InterContinental Hotel in Ballsbridge was selected to house guests throughout the trip. The hotel’s Ice Bar and event spaces were used for the drinks reception, morning meetings and gala dinner.

Arrival and
drinks reception

After arriving, guests were invited to join in the drinks reception at the Ice Bar, where they got to know each other over bubbly and bowl food.

Walking tours and Folklore stories

The first day started off with a couple of morning meetings, before guests embarked on an Irish street food walking tour for lunch. The tour guides talked through the local history of Dublin during the four food stops.

In the afternoon, guests had a choice of two optional activities:

  • Vintage afternoon tea bus tour
  • Jameson distillery tour

In the evening everyone reconvened at the Lansdowne hotel for a traditional Irish pub meal which was accompanied by a story telling and fairy folklore session with a local speaker.

Dublin Bay Cruise and Gala Dinner

After the morning meetings on the second day, the group headed to the docks to embark on a Dublin Bay Cruise to Howth and back. Lunch sandwiches were served on board while guests could take in the views and cruise past the famous Howth lighthouse.

In the afternoon, guests could choose from three activities:

  • Croke park stadium, GAA museum and skyline tour
  • A cultural walking tour through the city centre starting at the Abbey Theatre
  • A visit to the Guinness storehouse

For the evening, guests dressed up and attended the gala dinner and awards ceremony hosted at the InterContinental. After guests were welcomed by their hosts, there was a surprise performance by a traditional drummer and Irish dancers which blew guests away. The bespoke Celtic themed awards were presented to guests after a three course dinner and before the DJ invited guests to party on the dancefloor.

A Trip to Wicklow and Dublin Castle

On the last day of their trip, guests had two activity options after completing their morning meetings:

  • Half the group embarked on a road trip to Wicklow and Glendalough where they could take in the beautiful scenery
  • The other half of the group opted for staying in Dublin city, where they were given a tour around Dublin Castle and then explored the city centre in their own time

In the evening, everyone reconvened at Roly’s bistro, where Angie’s bar was set up for the drinks reception before moving through to the terrace restaurant for dinner.

Departure

Guests departed after enjoying their breakfast at the hotel.

WHAT WE DID

  • Full itinerary management
  • Full event management (pre- and post-event included)
  • Built a registration website to manage guest information and their optional activity choices
  • Venue finding for the hotel and dinner locations
  • Organised shuttles and transfers between activities and to the airport
  • Registration desk set up in the hotel everyday for guests to pick up their welcome merchandise, agendas and ask any questions they had
  • Booked an event photographer to cover key moments
  • Arranged activities
  • Branded jackets, decorations and menus
  • Organised name badges and registration for all guests
  • Supported on the rooming list
  • Booked entertainment acts for dinners
  • Created a bespoke Celtic themed awards ceremony

The Results

The trip went smoothly and even the weather played along! Our client was very happy with the results and got a lot of positive feedback from their guests, citing it was the best trip they had done so far.