Linkedin Monster Ball

What we did

• THE MONSTER MASHER: Guests were sent a link to the Monster Masher and asked to enter their email, taking them to a fruit (or spook) machine. All they needed to do was pull the lever and they'd find out what monster they need to dress as!
• SCARE PACKAGES: LinkedIn had some top agencies they wanted to treat to an extra special (s)care package prior to the event. We packed boxes with everything from a real edible tarantula to test tubes filled with blood (vodka!). We also included some collateral with the party's hashtag to encourage social sharing. 
• SOCIAL MEDIA: With LinkedIn being a top tech company made up of young, savvy Millennials - we knew social media was key. We wanted to keep things simple, as this was a party after all, so we put forward the idea of a bespoke Snapchat filter. This got the brand and party out there whilst the event was happening in real time. 
• SPOOKING THINGS UP: AOK Creative had a blast dressing the space. We built a bespoke tunnel of cobwebs to deliver guests to the party from the venue's entrance, moved in a confessional box, and rigged up giant spiders and human skeletons everywhere we could!
• The stage area and DJ booth were both draped in bespoke branded vinyls bringing the whole event together with all the brand touch-points from the invite process. We also brought in a photo booth to make some hardcopy memories - all with bespoke LinkedIn Monster Ball backgrounds and topped things off with an array of disgustingly delicious food.