The Brief
Building on the success of last year’s inaugural UK edition, we were delighted to host the second annual fundraising event for Leverage Finance Fights Melanoma.
This year’s elegant charity evening at the British Museum welcomed 800 guests and continued to raise vital funds for the Melanoma Research Alliance. Following the remarkable achievements of the first UK event, this edition expanded on its predecessor with an even more spectacular atmosphere, celebrating the ongoing commitment of supporters and making a tangible impact in the fight against melanoma.
With more than £1.6 million raised, the evening successfully built on the previous year’s achievements and set a strong foundation for future editions of this annual fundraiser for Leverage Finance Fights Melanoma.
The Venue: The British Museum
Tasked with finding a venue that could host a growing guest list and a dedicated VIP reception, we sought a space that balanced practicality with prestige, avoiding hotels in favour of a more appealing location.
After careful consideration, the British Museum was selected, offering two connected spaces and a spacious layout for smooth guest flow. The Egyptian Gallery served as an elegant VIP reception before guests moved into the main event, creating an immersive experience.
What we did
- Full event management
- Sourced the venue
- Sourced the catering as well as production and florals
- Liaised with all suppliers
- Set up hot and cold food stations and open bars in the venue
- Managed a program of speakers
- Produced print and sponsor graphics
- Built a large central floral piece with donation graphics
- Managed all site visits with different stakeholders
- Decorated the whole venue in line with the clients brief
- Set up a VIP drinks reception before the main event in the Egyptian Gallery
- Built a large stage in the main room of the venue
- Organised videography and photography
- Guest registration and logistics for 800 guests
- Designed 3D custom visuals for the Round Reading Room
The Results
A stunning event was produced to the delight of our client and their VIPs, earning rave reviews and leaving both the client and their partners thrilled with the outcome, raising over £1.6 million for Leverage Finance Fights Melanoma.
“We cannot imagine a better partner than you both and the entire AOK team. AOK sets the bar of excellence. Last night was a triumph on all fronts, and we cannot thank you enough for bringing to life LFFM London in such a bold new way this year. The rave reviews we are getting from guests last night into this morning are pouring in. Please have a rest and look forward to speaking soon. Onto year 3!”
