The Brief
Our client, Nicholson, was looking to host a launch party to celebrate their first artist collaboration with Shaquille-Aaron Keith, whom they asked to create two bespoke paintings for the labels of two flavours of Nicholson gin. The event needed to be designed to showcase the paintings and the limited-edition bottles through displays and event décor. We were also asked to create an area where the limited-edition bottles could be displayed and sold to guests.
Taking place on the opening evening of London Fashion Week, Nicholson wanted the event to have a “WOW” factor, appropriate for the high-profile guests and influencers. Through floristry, event décor, and a custom bar, we achieved a consistent feel and aesthetic for the event, drawing inspiration from Shaquille’s Caribbean roots. Celebrating the artworks and this new direction for the Nicholson brand, the evening was complemented by bespoke cocktails and themed canapés, while also showcasing the on-tap Nicholson cocktail range.
The Venue
We chose Unit X as the venue because it offered a blank canvas and is located in the heart of Covent Garden. The venue also had ideal lighting solutions for the artwork, as it typically operates as a gallery. Additionally, the industrial feel of the venue perfectly matched the aesthetic of the event.
What We Did
- Venue sourcing and liaison
- Delivered the full aesthetic design of the venue, including lighting and décor
- Curated an immersive bottle display area featuring florals and elements from the artwork
- Provided enhanced venue AV and production
- Arranged bespoke bar builds and design
- Managed logistics for swag display and stock transport
- Arranged catering, with a bespoke menu inspired by the theme and incorporating the gin
- Coordinated content capture, including photographer and videographer
- Full AOK Events management
The Results
The clients were absolutely delighted and the event exceeded expectations. We received really strong feedback, confirming that the event had served its intended purpose, generating buyer interest and the artist Shaquille Keith, was thrilled with the look and feel of the event and how his artwork was displayed, stating it was a big moment in his career.
