The Brief
Following the successful launch of Orientica’s latest fragrance collection, we were proud to deliver an exclusive influencer after-party that brought the brand’s vision to life through an immersive, Bridgerton-inspired experience. Welcoming 275 guests, the stylish cocktail-style celebration made use of elegant indoor and outdoor spaces, creating a vibrant social atmosphere where creators, media and VIPs could connect while experiencing the new fragrances in a truly memorable setting.
Designed with luxurious lounge seating, bespoke floral styling, premium canapés and curated drinks, the event embraced the romance and grandeur of the Bridgerton aesthetic while maintaining a contemporary edge synonymous with the Orientica brand. Every detail, from the production and lighting to the entertainment and content capture opportunities, was carefully considered to create a visually striking experience worthy of the launch.
Mandarin Oriental Hyde Park
Tasked with sourcing a venue, we selected the Mandarin Oriental Hyde Park for its period architecture, grand interiors and landscaped garden, all of which complemented the event’s Bridgerton-inspired theme.
The venue met the client’s key requirements, offering a premium setting with seamless indoor–outdoor flow and outdoor spaces that encouraged guests to make the most of the evening.
What we did
- Full event management
- Sourced and managed the venue
- Managed 20 event suppliers
- Hired furniture to compliment the Bridgerton theme
- Booked a string quartet, live DJ, illustrator, themed actors and photobooth via AOK Entertains
- Produced branded activations, including a welcome photo wall and fragrance tester bar
- Sourced bespoke podiums showcasing the new fragrances
- Delivered live cooking stations and canapés for a halal, non-alcoholic event
- Produced branded vinyl signage
- Created bespoke branded mocktails inspired by each fragrance
- Sourced a gold mirrored circular bar and statement feature tree
- Sourced branded display plinths for oversized perfume bottles
- Partnered with Hybrid Flowers to deliver floral installations
- Created a bespoke gold mirrored DJ booth
- Produced branded cocktail napkins, ice cubes and mocktail toppers
- Sourced a branded cake
- Managed guest registration
- Booked professional photography and videography
String Quartet
Providing the perfect soundtrack to the evening, our all-female String Quartet delivered an elegant performance that complemented the event’s Bridgerton-inspired theme.
Combining classical music with contemporary arrangements, the quartet created a sophisticated atmosphere while offering the flexibility to tailor both their repertoire and performance style to suit the occasion. Their bespoke performances added a refined touch, enhancing the overall guest experience.
Bridgerton-Themed Actors
Bringing the Bridgerton theme to life, period actors welcomed guests on arrival and interacted with attendees throughout the evening, dressed in elegant Regency-inspired attire. From greeting guests as they entered to creating moments of engagement across the venue, their performances added a theatrical element to the experience and helped transport guests into the world behind the fragrance launch.
Their presence enhanced the overall atmosphere, creating memorable interactions and complementing the luxurious styling of the event.
Live DJ
Keeping the energy high throughout the evening, DJ Elliot delivered a dynamic set tailored to the atmosphere of the Orientica Fragrance Launch.
With over 12 years of international experience, his open-format style allowed him to seamlessly blend genres and read the crowd, creating the perfect soundtrack for the celebration. His ability to combine creativity, versatility and energy ensured guests remained engaged and the event concluded on a high.
Illustrator
Adding a unique and personalised touch to the guest experience, the live illustrator created bespoke artwork throughout the evening, capturing guests and elements of the Orientica fragrance collection.
Her illustrations provided a memorable keepsake for attendees while adding to the immersive nature of the launch and creating a distinctive brand moment for guests to enjoy.
Photo Booth
Another memorable guest activation was the vintage-inspired photo booth, which featured a bespoke backdrop designed to complement the Bridgerton theme and overall event aesthetic.
The interactive experience encouraged guests to capture and share moments from the evening, while creating engaging content that reflected the elegance and character of the Orientica Fragrance Launch.
Behind the Scenes: Event Setup
The event setup involved careful coordination and management of 20 suppliers to ensure every element was delivered seamlessly.
Arriving early on site, the team oversaw supplier arrivals, installations and final details, ensuring the venue was transformed and ready ahead of guest arrival.
The Social Media Impact
The Orientica Fragrance Launch generated significant social media coverage, with influencers sharing their experiences across multiple platforms throughout the evening.
From event highlights and fragrance reveals to behind-the-scenes moments and branded activations, the content created extended the reach of the launch beyond the venue, increasing brand visibility and engagement with a wider audience.
The Results
The Orientica Fragrance Launch delivered a memorable, influencer-led experience that successfully showcased the brand’s latest collection. The client was delighted with the outcome!
“Thank you so much for your kind words. We have already gotten so much positive feedback from people attending, and you really made the theme come to life with all your great ideas.
We have signed up for Tones of Beauty 2027, so we will be back in London for an even bigger exhibition, and we would love to collaborate with you to create something amazing once more”.
