Paddy Power vs Betfair Casino Tournament

The Brief

AOK Creative was briefed to organise an evening of gambling and entertainment for Paddy Power and Betfair’s highest spending clients.

We created Paddy Power & Betfair branded table cloths & casino chips

The Venue

The Silver Stugeon, London’s premium boat on the Thames, was secured by AOK Venues

What we did

  • We devised an event specific tournament for the brands, creating a casino on board the Silver Sturgeon boat
  • Branded table cloths and casino chips to bring the casino space in line with both brands
  • Coordinated over twelve different suppliers pre, during and post event
  • Managed guest arrival as well as liasing with catering, speakers, production and gambling teams

The Results

We had brilliant feedback from our client, and their internal events team. 100% of guests said they would attend a similar event and 95% marked the evening as ‘excellent’

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