The Brief
For the fourth instalment of Paradigms, a 3-day brand marketing summit that gathers 200 global experts, creatives and brand leaders, Frontify were looking to enhance the conference with immersive experiences that would leave a lasting impression.
Marrakech was chosen as the location with a strong pull-factor for attendees and a unique venue and activity offering. With a year to prepare, we conducted three site visits to select the best venues for the event, which included the Beldi Country Club, Dar Soukkar, Le Bedouin Desert Camp and five hotel options for attendees.
Alongside the summit’s expert-led sessions, guests experienced a range of unique activities – from sunrise hot air balloon rides and quad biking in the desert to wellness offerings including yoga and sound baths – all enriched by Moroccan culture and warm hospitality. The event concluded with a desert dinner & after-party at Le Bedouin Camp, spanning four locations and featuring a pool party as well as fire thrower performances.
Our team of six event managers was on-site to oversee 21 different suppliers, ensuring a seamless guest experience. In addition, two photographers and videographers captured and produced content throughout the conference, which was shared in real time via socials to keep Frontify’s online audience engaged.
What we did
- Full event management including pre-event logistics in the year leading up to the event, culminating with a full team of 6 on-site
- Liaised with 3 event venues + 5 hotels to ensure event details, rooming lists and guest dietaries were up to date
- Organised for 63 temporary tents to be built at Le Bedouin Desert, including power, hot showers, toilets & comfortable double beds per tent
- Contracted, briefed & coordinated on-site photographers and videographers, as well as assisting with post-event edits
- Contracted, briefed & coordinated 2 onsite DJ's
- Full event branding including bespoke festival flags, full window wraps, bespoke signage, floating pool wording, dietary labels, personalised welcome cards & luggage tags, branded magnets for buses and much more
- AV & Production which included a 10x4m LED screen & bespoke staging with full video, sound & lighting control, LED directional signage throughout the venue, secured WiFi, full event coverage & live broadcast and much more
- Contracted a trusted furniture supplier within Morocco to deliver a range of furniture for the conference spaces, catering spaces, as well as a fully bespoke Moroccan theme at dry hire venue, Dar Soukkar
- Coordinated all transfers between venues for the duration of the event for 200 people
- Organised fully branded SWAG for all guests including yoga tote bags, yoga mats, shoulder bags, neck gaiters, cushions, coffee stencils and much more
The Welcome Reception
On the opening evening, guests were greeted with a beautiful drinks reception at Beldi Country Club. The format offered the perfect opportunity for Frontify to welcome everyone to Paradigms 2025 and to connect with their guests in an informal networking setting.
Morning Activities
In the morning, guests enjoyed activities including a hot air balloon ride at sunrise, quad biking in the desert, as well as yoga and a sound bath back at the Beldi Country Club.
The Brand Marketing Summit
The brand marketing summit was held over both days at the Beldi Country Club. With a custom built LED screen backdrop, speakers inspired and informed guests about the latest for brands and marketing.
Breakfast, lunch and refreshments were served by the pool, accompanied by our DJs and the glorious sun.
Dinner at the Sugar Factory
On the second evening, we exclusively hired the incredible dry hire venue, Dar Soukkar, for a memorable seated dinner. We delivered our client’s vision of a Moroccan theme with a selection of hand-picked furniture, as well as a shisha lounge and spices stall. While our DJs set the tone, with a beautiful backdrop to accompany them.
Paradigms 2025 After Party in the Desert
When the brand marketing summit finished, we changed the scene once again and drove guests out to the Desert. At Le Bedouin Camp, guests enjoyed a starlit dinner, multiple party areas, and a lively pool party – all enhanced by fire throwers and performances from our favourite DJs
The Results
We delivered a seamless guest experience and made many unforgettable moments happen at Paradigms 2025. Our client received loads of lovely feedback from guests and recorded an NPS score of 100 in their post-event survey.
The buzz online has been overwhelming, take a look at some of our favourite reactions to the brand marketing summit below:
Speaker Eugene Healey Recaps the conference
Speaker Eugene Healey outlined how Frontify managed to make Paradigms 2025 a memorable as well as informative conference for all delegates.
You can take a look at his verdict in both an Instagram reel and his appearance on the Good Thinking Weekly podcast by Chris Danton.
The Buzz on Social Media
“EVERYTHING was flawless: I even flew in a balloon over a sea of hot air balloons, danced in the desert and closed in a Bedouin camp.” – Claudia Boggio
“Huge thanks to the Frontify team for considering every detail to make the whole trip unforgettable. You’ve created more than just an event, you crafted an experience that will continue to inspire long after Marrakech.” – Rebecca Ward
“Paradigms was one of the most well thought-out events I’ve experienced so far.
From their curated list of speakers to destinations that outshine your average vacation, to an experience that delivered a wow factor every hour.” – Payal A Kumar
“Thank you Frontify, every detail was so well thought through. You could see the work behind the scenes by all the team, making the experience as considered as the talks on stage.” –
Paradigms 2025 Summary by Design Week
The content from the brand marketing summit was rounded up by online publication Design Week, with a focus on the importance of listening to your customers.
The Subthread on Jonas Hegi's talk about using AI in filmmaking
During Paradigms Hannah Bowler interviewed speaker and filmmaker Jonas Hegi on how he is using AI to push creative boundaries at Builders Club, proving that in a world of automated visuals, meaning and originality still matter most.
The Creative Bloq covers why Spotify hired Typographer Bianca Berning
Rosie Hilder interviews speaker and typographer Bianca Berning on the importance of her work for Spotify.
Wide coverage for Koto's James Greenfield's talk on UK brands feeling tired
Creative Bloq’s interview with speaker James Greenfield on why UK brands are feeling tired was distributed across the net to outlets Newsbreak and Yahoo! News as well.
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