London VIP Coronation Weekend Trip

The Brief

Our US-based client briefed us to organise their annual President’s Dinner on Coronation Weekend in London. This was a VIP incentive which takes place annually around the Globe for their top 120 employees & partners.

It was therefore important that we suggested venues & activities that were extravagant, unique & exclusive to the group… all on the same busy weekend of the Coronation of His Majesty King Charles III. As a London DMC our services covered everything needed for the trip including travel, accommodation, venue hire, activities and more.

The Venues

We privately hired both the Bluebird Chelsea and Tate Britain for the two dinners during the weekend.

What we did:

  • Full event management
  • Liaison with venues & suppliers
  • Proposals with 50+ suggestions of VIP activities within London
  • Management of private transfers between all locations on-board a classic London Red Bus
  • Complete theming & dressing of dinner venues
  • Full production of sound & lighting
  • Entertainment including roaming violinist & magicians
  • Full event branding & sourcing of artwork

We organised the following activities for guests:

  • Private Churchill War Tour of Imperial War Museum
  • Private Royal Tour of Hampton Court Palace
  • Champagne Afternoon Tea at Claridge’s Hotel
  • Private Tour of Wimbledon Lawn Tennis Club
  • Private Gin & Food Tour of Soho
  • VIP Tickets at MAMMA MIA! at Novello Theatre

The Results

We delivered the weekend of events successfully despite the challenges of the city being shut down due to the coronation celebrations. Our client’s guests thoroughly enjoyed the weekend and experiencing some of the best venues and activities London has to offer during an unforgettable and historic weekend.